Methods India

Methods India had been building bulk material handling systems for four decades. Their conveyors, cranes, and industrial solutions were running in mines, power plants, and cement factories across India and internationally. The product was exceptional. The digital presence was essentially non-existent.

When we came in, they had no LinkedIn strategy, no founder visibility, and no content that could communicate the depth of their engineering capability to the procurement heads and project managers who were their actual buyers.

We approached this the way we'd approach any B2B with a long sales cycle: trust first, everything else second. The buyer for a large industrial system isn't scrolling Instagram. They're on LinkedIn, reading case studies, and asking their network who to call.

We built the founder's LinkedIn into a thought leadership platform — engineering insights, industry perspectives, project milestones. Clean, authoritative, never promotional. Performance marketing was targeted precisely at decision-makers in infrastructure and industrial sectors.